Apps Merchandising Manager

  • Location
    London, Greater London
  • Salary
    £ 53000 - £ 64000 / Year
  • Category
    Marketing & Advertising - Marketing & Advertising
  • Job type
  • Industry
    Marketing and Advertising
  • External Reference

Position Description

Role: Apps Merchandising Manager

Duration: September 2022

Salary Hourly Rate: 53,000 £ 0 64,000 £ per year

Bonus: Company Plan

As a Merchandising Manager for our company, you will impact millions of users everyday by owning merchandising efforts end-to-end for the Apps vertical within your market(s). You will be the expert on the content, user needs, and the local ecosystems. You will work with Merchandisers from other verticals on country strategy, Business Development on understanding strategic partner needs, and Product & Engineering on supporting new platform capabilities.

You will develop and execute against a scaled apps merchandising strategy across the EMEA region [with particular focus, but not limited to, GB, FR, DE, RU]; delivering retail promotions for the Apps vertical while continually analyzing performance metrics and optimising the user experience. You are able to understand what content is compelling for users and can create editorial focused on top user needs.

You have knowledge of EMEA markets and are familiar with content publishing systems. You bring extensive experience in an online or mobile business; a keen devotion to the user; superb organization and communication skills; and a track record of beating traffic, conversion and revenue goals.

As a Merchandising Manager, you will help build and maintain our company's merchandising program. Based on your digital content marketing experience, you will coordinate and launch effective online campaigns and promotions. You bring to the table strong retail instincts, sharp analytical abilities, and impeccable oral and written communication skills. You are comfortable working cross-functionally with product, design, marketing, engineering, and other teams to develop an innovative user experience. It's important that you be able to work both independently and collaboratively to develop new content features and scalable merchandising processes. You'll also have a track record for successful prioritization, meeting critical deadlines, and enthusiastically addressing challenges with an eye toward problem solving.


  • Develop the scalable regional merchandising strategy for the Apps vertical and execute against the global plan.

  • Own the regional merchandising program and create apps campaigns and content for EMEA markets.

  • Analyze internal data, market research and industry trends to select content to promote and to understand how users are engaging with the recommended apps

  • Develop user insight for the Apps vertical, research new and trendings apps as well as help test these apps for quality and usefulness.

  • Develop best practise and processes to further enable the highest quality delivery of campaigns and content in region.


  • BS/BA or equivalent work experience 5 years of experience in a merchandising or marketing role for an online commerce or digital content business.

  • Knowledge of the apps ecosystem, categories and business models

  • Deep knowledge and experience of the EMEA region.

  • Experience of working cross-functionally Fluency in English both written and verbal


  • Strong analytical skills; ability to analyze research or performance data and apply that analysis to optimize merchandising strategy.

  • Ability to work with partners to develop co�-promotion or cross-�promotion strategies and campaigns.

  • Ability to advise on strategies and product requirements to enhance merchandising capabilities. Strong communication skills and collaborative working approach.

  • 3+ years of experience working in function or company focused on mobile, ecommerce or gaming Fluency in German

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

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To speak to a recruitment expert please contact Paola Alarcon