B2B Marketing specialist

  • Location
    London, Greater London
  • Salary
    £ 25 - £ 30 / Hourly
  • Category
    Marketing & Advertising - Marketing Manager
  • Job type
  • Industry
    Marketing and Advertising
  • External Reference

Position Title: B2B Marketing Specialist

Location: London

Assignment duration: 12 months

Salary: 53,000 £ - 64,000 £ per year

Bonus Plan: Company Plan

Project Overview:

The Small and Medium Business (SMB) Marketing team focuses on making the web work for small businesses. Our platform allows merchants to create an online presence for free and engage with customers .. we connect millions of small businesses globally with local search users.

Overall Responsibilities:

As an EMEA Marketing Specialist, you'll manage growth marketing projects aimed at acquiring new users, grow user engagement, managing ongoing issues when they occur with x-functional partners

Top 3 Daily Responsibilities:

  • Coordinate ongoing acquisition campaigns with media agencies, creative agencies, internal stakeholders - through various channels like paid media, email, website, PR

  • Support launch of new features in the EMEA region, starting from insights, product marketing activities and launch moments (PR activations, case studies, blog posts etc.)

  • Manage escalations of bug/feature requests made by members of the EMEA x-functional team

Mandatory Skills

  • Experience in product marketing, product management, program management, strategy consulting, or similar.

  • Experience of problem-solving, project management, analysis in a marketing environment (ideally in tech)

  • Experience in B2B marketing is a plus, in particular with Small and Medium Businesses

  • Strong organizational and communication skills, ability to write clear plans and requirement documents

Non-Essential Skills

  • Distinctive problem-solving and analytical skills with a high degree of analytical rigour, strategic mindset, and business acumen.

  • Global mindset and ability to think across disciplines, industries and cultures.

  • Ability to influence and collaborate effectively with internal teams and external agencies within the marketing organization and beyond, i.e. Sales and Product teams.

  • Excellent written and oral communication skills, confidence in presenting to both internal teams and external partners.

  • Experience in digital advertising &/or video advertising and/or Direct Response Marketing would be a plus.

  • Fluency in one or more EMEA languages (e.g. German, Spanish, Italian, Arabic, Russian), beyond English, is a plus

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

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To speak to a recruitment expert please contact Paola Alarcon