Brand Marketing Executive

  • Location
    Lisburn, Antrim
  • Salary
    £ 35000 - £ 40000 / Year
  • Category
    Marketing & Advertising - Advertising
  • Job type
  • Industry
    Marketing and Advertising
  • External Reference

Brand Marketing Executive

Function: Marketing
Lisburn or Dublin
Maternity Leave Cover - 1 Year Contract


The Marketing Executive will create and implement best in class brand and shopper activation plans that meet consumer and shopper needs and deliver category value for our customers. You will build a sustainable competitive advantage for our brands in the marketplace and exploit every opportunity.

You will implement the brand strategy by ensuring high levels of cross-functional collaboration. You will leverage consumer insights to create activation plans for the brand portfolio that ensure we continue to win the marketplace.


  • Build brand activity plans in line with the annual plan - delivering on KBI's and customer needs

  • Influence and communicate across all parts of the organisation to get buy in and flawless execution of our plans.

  • Manage the brand portfolio through monthly meetings, routines, and cross functional mobilisation.

  • Manage agencies in the creation of consumer and shopper programmes and brand activity.

  • Build and deliver key projects on-time and in full in line with trade deadlines gaining commitment from all cross-functional stakeholders.

  • Track and measure KBIs and market data / trends to ensure CCH Brands are sustainable in the marketplace and we are maximising return on our investment for each project and activity.

  • Understand consumer needs and purchase decision, using insights to drive brand plans across the business in a way that will engage our customers & allow for excellence in our execution in store.

  • Support the execution of the innovation pipeline for the HBC portfolio and develop new communication platforms to ensure we are competing effectively in all segments

  • Deliver the brands P&L's to EBIT and deliver targets for Transactions, revenue, volume and GP

  • Achieve brand market share objectives

  • Manage DME budgets to generate maximum return

  • Complete Evaluations for all key projects with clear recommendations for continuous improvement.

  • Continue to work on self-development through ownership of your IDP, following business trends and improving knowledge


Essential Criteria

  • Minimum of 2+ years' experience within a FMCG Brand marketing role with a successful performance record

  • Full knowledge of media sources and media planning

  • Ability to demonstrate application of strategic brand marketing principles in a commercial environment e.g brand positioning

  • Experience of launching new categories or products or packaging

  • Ability to translate insight into action, with experience using AC Nielsen, Kantar, Dunhummy, Talysis

  • Ability to communicate effectively at all levels in organisation

  • Ability to influence and communicate to sales teams to get full execution of our plans and activities.

  • Excellent planning, process, and time management skills

  • Be obsessively curious to understand the needs of the customer, shopper, and consumer

  • Output driven, tenacious and resilient, can do attitude with a desire to make things happen, entrepreneurial and self-motivating.

  • Full, unrestricted driving licence

Desired Criteria

  • ​Experience and proven track record of leading cross functional projects that affect the entire organisation

  • Educational qualification to third level in a business-related discipline

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

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To speak to a recruitment expert please contact Neil McCallum