Content Marketing Executive

New
  • Location
    City Of London, Greater London
  • Salary
    £35,000.00/Year
  • Category
    Marketing & Advertising - Marketing
  • Job type
    Permanent
  • Industry
    Marketing and Advertising
  • External Reference
    JN-092021-206016

JOB DESCRIPTION



CONTENT MARKETING EXECUTIVE


£30-35k


Full-time basic hours of work are 35 hours per week.


Hybrid working model due to the pandemic, we envisage two days a week in the London offices from September and 3 days working from home, although the actual working pattern is determined by the relevant manager and may change in the post-pandemic world.


PURPOSE OF ROLE


To produce high quality marketing content across all channels, driving sales and increasing engagement with customers across industry sectors.


To own the brand and ensure consistency across all channels and output, overseeing the production of all marketing materials, including e-campaigns, print documents, advertisements, reports, e-newsletters, video production and website content. This role will involve working with the Marketing Assistant to provide guidance and mentoring (not line management).


REPORTING TO


Marketing Manager


PRINCIPAL ACCOUNTABILITIES


Email campaign management



  • Design, write and implement direct email marketing campaigns in line with customer acquisition plan (data segmentation and targeting)

  • Manage third party campaigns through an ad agency and upload advertising assets to the website as necessary

  • Analyse campaign performance, report back on revenue generation from e campaigns and suggest improvements

  • Proofread emails/content for clarity, grammar and spelling

  • Identify target audiences to grow our email list

  • Work with the IT and Database Manager to ensure all appropriate data is captured within the core business system for the purposes of data analysis and segmentation.


Brand ownership



  • Proactively work with heads of department and staff members to regularly review, create and improve content to promote products and services, drive engagement and increase online sales

  • Manage all design elements and providing suggestions for improvement

  • Design and layout the suite of corporate literature and website assets as appropriate


PERSON SPECIFICATION


Skills and experience



  • Relevant Marketing skills, demonstrable experience in a similar role

  • Digital disruptor, new ways of market penetration

  • Eye for design and an ability to use InDesign, Adobe Photoshop, Illustrator, and video editing packages

  • Advanced knowledge of email platforms such as DotMailerand MailChimp, segmenting data for different audiences

  • Ability to write compelling content for different audiences and across different platforms

  • Knowledge of SEO/coding/HTML

  • Eye for detail and good command of both written and spoken English language

  • Ability to work on own initiative without detailed direction

  • Good team player; able to liaise closely with internal colleagues and external customers

  • Self-motivated demonstrating drive, enthusiasm and determination and impeccable attention to detail

  • Creative, innovative, and organised


Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.


By applying for this role your details will be submitted to Adecco. Our Candidate Privacy Information Statement explaining how we will use your information is available on our website.

To speak to a recruitment expert please contact Ria Abbot Bailey