CRM Manager

  • Location
    London, Greater London
  • Salary
    £ 45000 - £ 55000 / Year
  • Category
    Marketing & Advertising - Marketing & Advertising
  • Job type
  • Industry
    Marketing and Advertising
  • External Reference

We currently have an exciting opportunity for a CRM Manager to join a well-known organisation, based at one of their sites in East London

As CRM Manager, you will be accountable for the management of the CRM system across the whole organisation including their online business. You will be providing an analysis-based approach to explore data captured as part of their entrance policy, providing real-time information on attendance patterns and therefore influencing customer behaviour by implementing online/offline marketing activity. Combining this with data captured through their newly launched loyalty rewards programme.

You will be responsible for using the system to exploit its function as a marketing tool, increasing digital engagement with existing customers as well as raising awareness, increasing brand profile, driving customer engagement and maximising income generation. Focused on the loyalty and retention marketing strategies for both land-based and driving sign-ups to their online business, the CRM Manager will have a clear understanding of how to leverage consumer behavioural, lifestyle, transactional, and demographic data in order to deliver relevant marketing programmes through multiple communication channels, with a vision of growing consumer loyalty and increasing their lifetime value to the business.

The role will require a focused, analytical and strategic mindset; an abundance of tenacity and creativity all combined with exceptional interpersonal skills and a positive can-do attitude.

Your responsibilities and day to day duties include:

  • Contributing to the development of an integrated group CRM strategy

  • Managing the business's day-to-day consumer relations protocols, their refinement, CRM segmentation, and product recommendation programs and platforms.

  • Managing key vendor relationship and databases, in formulating strategies, strategy execution and asset deliverable management.

  • Overseeing the creation of models against lifetime value, retention, churn, loyalty and advocacy programs.

  • Structuring CRM activities with a view of maximising KPI improvement, ROI, and business impact

  • Overseeing the implementation of new CRM campaign management tools inclusive of email service provider integration, frontend integration, and CRM integration with the internal IT department, third-party ecommerce providers, and email service providers

  • Developing and designing CRM campaigns in all different lifecycles; conversion/retention/reactivation.

  • Designing CRM multi-channel communication activity; comms plan, channels, site/mobile banners, SMS & messaging etc.

  • Managing the email strategy, planning and execution to ensure e-comms are timely, on brand and deliver commercially.

  • Developing and implementing the paid-marketing campaigns to support both acquisition & retention initiatives.

  • Supporting the improvement of the usability, design, content and conversion of the company websites.

  • Providing consumer analytics and behavioural reporting

  • Introducing new capabilities for meeting emerging business needs and market trends.

The most suitable candidate will have experience of working with multiple communication channels in consumer interactions, as well as knowledge of CRM segmentation, campaign management, direct marketing, offer management; interactive marketing and database marketing. Experience working in a related field (hospitality, leisure, ecommerce etc) would also be an advantage.

In return, the company offers excellent benefits.

If this opportunity sounds of interest and you'd like to hear more, please apply online or call Anna at Adecco Romford.

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

By applying for this role your details will be submitted to Adecco. Our Candidate Privacy Information Statement explaining how we will use your information is available on our website.

Please apply with your CV to: Anna Nolan