CRO Manager

New
  • Location
    Feltham, Greater London
  • Salary
    £62,250.00/Year
  • Category
    Marketing & Advertising - Marketing
  • Job type
    Contractor
  • Industry
    Marketing and Advertising
  • External Reference
    JN-062019-72630

CRO MANAGER BASED IN FELTHAM.


Our market leading, global client are currently recruiting for a CRO Manager to join their established team based in Feltham for an 18-month contract working 40 hours per week.


In today's hyper-connected, always-on world, brands are fighting for customers attention. Our clients Marketing's vision is to be a creative leader in real-time, personalised marketing and communication and they believe their opportunity to achieve this lies in building unified, Omni-channel digital and human experiences.



They are entering the next phase of their evolution as a modern marketing organisation focused on leveraging data and insights.



The Marketing Insights team will be responsible for building the foundation for an overarching strategy that reinforces metrics, infrastructure, business processes, best practices and reporting order to streamline their processes and achieve optimal results as an organisation.


Key day-to-day responsibilities of the CRO Manager:



  • Collaborate with cross-functional teams to develop and implement a testing road map

  • Conceptualise, develop, and execute measurable and actionable optimisation tests

  • Manage end-to-end optimisation testing process, including prioritisation, requirements gathering, implementation, measurement, and next-step recommendations.

  • Work with Analytics and Insight team to generate data-driven hypothesis and size optimisation capabilities.

  • Analyse test results and propose appropriate optimisation's to teams

  • Champion a conversion optimisation testing culture

  • Evaluate industry trends, competitive landscape and emerging technology to improve campaign results



Key requirements of the CRO Manager:




  • Proven experience in leading initiatives with a demonstrated focus on optimisation testing

  • Expert knowledge of conversion optimisation concepts and best practices

  • Demonstrated experience with A\B and multivariate testing tools

  • Testing experience to include (but not limited to) Website and Email Optimisation; experience with Social and Paid Media would be beneficial

  • Experience with B2B marketing and contributing to Demand Generation programs would be valued

  • Strong experience with a leading Web Analytics platform

  • Strong relationship management and communication skills with keen ability to work across cross-functional business and technical teams in a matrixed environment.

  • Strategic thinker with a passion for problem-solving and attention to detail.

  • Data mining/modelling experience

  • Driven, motivated, enthusiastic and energetic. A change-agent who influences, guides and leads by example






What's in it for the CRO Manager?



  • Opportunity to join a market leading, global IT business;

  • Possibility of some days working from home.

  • An annual salary of £62,250.00.




If you are interested in this exciting opportunity for a CRO Manager, please apply via the link attached.



The application process is subject to the successful completion of background and reference checking, including CRB and CCJ (County Court Judgement) checks Adecco is an equal opportunities employer. If you do not hear from one of our consultants within 7 days of applying for this role, please assume you have been unsuccessful in this instance. Your CV will be kept on file and you will be considered for future vacancies that match your skills.
















Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.


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Please apply with your CV to: Melissa Lee