Digital Marketing Executive

  • Location
    Droitwich, Worcestershire
  • Salary
    £ 22000 - £ 25000 / Year
  • Category
    Marketing & Advertising - Digital Marketing
  • Job type
  • Industry
    Marketing and Advertising
  • External Reference

Job Title: Digital Marketing Executive

Job Purpose: Responsible for the creation and delivery of eCRM campaigns, to include planning, build, delivery, and analysis of each campaign. To also assist the Marketing Manager with channel marketing partnerships and the delivery of their campaigns and analysis, whilst also offering support where needed within the department across systems and across the company.

Key Accountabilities / Activities / Duties

  • Support Marketing Manager in developing the eCRM plan

  • Deliver all email marketing programmes and campaigns to include customer life cycle creative and any additional programmes, managing the end-to-end process from the initial briefs, coordinating with colleagues for campaign assets, pricing, set-up, testing and final deployment

  • Monitor and review the efficiency, productivity, and success of all campaigns to include life cycle campaigns to ensure they are running as expected

  • Adopt and develop a test and learn strategy to optimise email marketing effectiveness; feeding all insights gained from regular reporting back to create a continuous process of testing and refinement

  • Management of email design, templates, ensuring consistency and streamlined processes

  • Develop compelling and re-useable email marketing content that drives email engagement, to also ensure email campaigns are on brand with a view to welcome and retain both new and existing customers

  • Assist in strategic development and planning of customer segmentation, loyalty, preferences, and management of these cycles

  • Working with our email service provider to troubleshoot problems and eCRM programming issues and identify solutions

  • Support with data acquisition and data acquisition strategy

  • Work alongside the marketing manager to support channel marketing partners including processes, planning, delivery, analysis and recommendations

  • Review competitor email campaigns, the competitor landscape and industry developments and trends to provide insights and opportunities

  • Assist with the creation and scheduling of social media campaigns (utilising third party systems) in line with overall marketing strategy

  • Support with overall system and website including the creation of pages, collections etc., as, and when required

  • Liaise and manage third party agencies as and when required

Personal Qualities:

  • Enthusiastic to learn

  • Passionate about customer engagement

  • Hungry for a new challenge

  • Willing to get stuck in & go the extra mile

General duties

  • To familiarise yourself with your departmental standards of performance and to be able to demonstrate their application

  • To maintain a high standard of personal hygiene and grooming at all times

  • To co-operate and communicate with colleagues, and Management to ensure effective department teamwork and high morale

  • To attend any meetings, training sessions or courses that may be beneficial to you and your department

  • To follow any procedures set up for energy conservation

Hours of work

40 hours, Monday to Friday 9-5.30pm. (However, this role will require a degree of flexibility relating to exhibitions/ trips etc.)

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

By applying for this role your details will be submitted to Adecco. Our Candidate Privacy Information Statement explaining how we will use your information is available on our website.

To speak to a recruitment expert please contact Nicholas Badger