Digital Marketing Executive

  • Location
    Evesham, Worcestershire
  • Salary
    £ 30000 - £ 35000 / Year
  • Job type
  • Industry
  • External Reference
  • Category
    Marketing & Advertising - Digital Marketing

We are recruiting for our amazing client who are a leading supplier of high quality and luxury products. We are looking for a Digital Marketing Executive to cover maternity on a 15-month fixed term contract with the possiblity of going permanent.

You will build, maintain and maximise customer engagement through delivery of relevant online communications to target audiences.

Main Duties

* Plan and liaise with international on delivery of digital strategies in line with business aims

* Work alongside international digital team focusing on on-site SEO (content, meta-data, etc.) and off-site SEO (social media, link building, etc.)

* Support international digital team on web content management, ECM and DMS (Sitecore)

* Planning and executing monthly / yearly email strategy in line with business aims

* Develop email engagement programmes and strategy.

* Design and create, manage the scheduling, testing and deployment of email campaigns across all audience channels

* Manage email marketing systems (Click and Sitecore)

* Develop email campaign success criteria and reports and monitor

* Advise on improvements to email marketing

* Manage CRM administration

* Improve CRM data quality through usage of CRM review and bounce back

* Develop AdVantage portals and manage content for retail site

* Advise, plan and analyse PPC campaigns in partnership with our international digital team

* To provide in-depth analysis of digital activity using insight gained from Google Analytics and other monitoring tools, identify content opportunities including new digital channels and media to reach target audience

* Maintain up-to-date industry knowledge of trends, technologies, industry standards and best practices on an ongoing basis

Person Specification

* Knowledge of HTML coding

* Sound experience with CRM systems preferred e.g., Microsoft Dynamics

* Analytical | Photoshop | design software skills preferred

* Strong writing, presentation and interpersonal skills

* Creative, highly organised, flexible, and hands-on

* Comfortable with handling and manipulating data

If you would like to know more about this role then please contact Gemma at Adecco .

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

By applying for this role your details will be submitted to Adecco. Our Candidate Privacy Information Statement explaining how we will use your information is available on our website.

To speak to a recruitment expert please contact Gemma Partridge