Digital Marketing Executive

  • Location
    Moreton-In-Marsh, Gloucestershire
  • Salary
    £ 25000 - £ 27000 / Year
  • Category
    Marketing & Advertising - Digital Marketing
  • Job type
  • Industry
    Marketing and Advertising
  • External Reference

Our client is an international company and we are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimisation of all major digital projects.

Reporting into the Head of Marketing, you will be well-versed in the concepts surrounding digital marketing, tech-savvy and comfortable managing a successful ecommerce website.

Key Responsibilities:

* Manage the digital contribution to the overall Marketing plan, developing campaigns that align with customer engagement goals.

* Oversee the Social Media strategy, managing the content schedule, ensuring posts are captivating and consistent with all social media channels (Linked In/Twitter).

* Management and execution of all stages within the Email Campaign lifecycle from planning the customer journey through to content writing, delivery and analysis. Ensure the effective optimisation of campaign activity through knowledge of segmentation and targeting techniques.

* Management of the website CMS, administering content updates and paying attention to site speed, quality score, sales conversion, UX & UI.

* Tracking, analysis and reporting of website and campaign performance using Google Analytics.

* Be actively involved in SEO efforts to improve online visibility and competitive edge.

* Acquire insight into online marketing trends to keep strategies up-to-date.

Essential Skills & Experience:

* Previous Digital Marketing experience (2+ years) within an e-commerce environment essential.

* Experience of creating international campaigns (Iberia, Poland, France, Benelux).

* Excellent understanding of digital marketing concepts and best practices.

* Comfortable using Adobe Creative Suite (Photoshop, Illustrator, InDesign).

* Experience using ESP's to create automated campaigns centred around customer journeys, knowledge of MyEmma or Mail Chimp advantageous.

* Strong working knowledge of social media platforms, particularly LinkedIn & Twitter.

* Experience of using google analytics.

* Customer focused with the ability to understand their needs and develop ideas to translate these into engaging online activities.

* CMS experience with knowledge of Open Cart platform, advantageous.

Personal Attributes Required:

* Strong written skills with exceptional attention to detail when creating/reviewing copy, essential.

* Analytical, commercially astute, self-reliant with the ability to work on their own initiative within a team environment.

* Excellent planning, organisation and communication skills with the ability to manage ad-hoc requests alongside own projects.

If you would love the opportuntiy to work for a fantastic company that really invests in their employess and would like to know more then please contact Gemma at Adecco today on 01905 732790!

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

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Please apply with your CV to: Gemma Partridge