Digital Marketing Specialist

  • Location
    Cramlington, Northumberland
  • Salary
    £ 28000 - £ 32000 / Year
  • Category
    Marketing & Advertising - Digital Marketing
  • Job type
  • Industry
    Marketing and Advertising
  • External Reference

Adecco Cramlington are delighted to be supporting their client with their search an experienced 'Digital Marketing Specialist'

Main purpose of job
The Digital Marketing Specialist is responsible for the management of all digital marketing activities/ services that my client delivers to their clients, the purpose of this role is:

  • To manage and deliver client work to a high standard, to deadline and budget and ensure client satisfaction/retention.

  • To manage and deliver digital projects and targeted digital campaigns that will help our clients increase their profile and awareness globally.

  • To drive forward the digital proposition across the business and ensure clients are fully benefiting from our digital service capabilities.

  • To develop digital marketing strategies for clients.

  • To develop strong relationships with clients, potential clients, colleagues and partner companies.

Core responsibilities

  • Work with clients to scope and agree digital projects/campaigns and ongoing digital retainer requirements.

  • Develop, implement and manage SEO and PPC strategies and campaigns across all online Paid Search platforms (Google Ads and Bing) and social channels.

  • Deliver a range of digital activities and projects including for social media, website development, campaign landing pages, SEO, PPC, online advertising etc.

  • Optimise web pages in line with SEO best practices including the incorporation of heading tags, meta titles and descriptions, keywords, images and alt tags.

  • Editing and creating web page copy in line with SEO readability requirements.

  • Create and manage link building strategies, content marketing strategies, and social media presences.

  • Deliver client website projects including initial scope, specification, technical requirements, web page structure, coordinate front end design, SEO set-up and training.

  • Use Google Analytics, Google Search Console, Google Ads, and other relevant sites to review the progress and performance of our client's website and digital presence, providing key recommendations for improvements.

  • Work with the team to develop engaging online content including videos, graphics, blogs, animations and monitor and analyse content success.

  • Maintain excellent relationships with clients and become the digital point of contact.

  • Monitor and review client's digital projects and provide update reports directly with the client providing recommendations and ideas for improvements.

Delivery of digital projects

  • Develop our own digital strategy and continuously improve our own digital marketing presence and website.

  • Review the progress and performance of our website and digital presence, providing key recommendations for improvements.

  • Provide digital marketing audits as part of our own business development process.

  • Support in the creation of estimates, proposals and pitches for prospective clients.

Continuously focus on company and personal development

  • Establish and maintain a programme of continuing personal and professional development.

  • Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

  • Provide insights to the team on new trends and ideas - use across blogs/social media.

  • Represent the company in a range of internal and external activities including networking, events, client meetings, prospective client meetings.

Education and Formal Qualifications

  • Qualified to Degree level with relevant experience in digital marketing (at least 4 years in a digital working environment).

Work Experience/Background

  • Experience in the creation of digital marketing strategies, plans and campaigns.

  • Experience of liaising with clients and project managing their digital requirements.

  • Experience in managing digital marketing campaigns including website developments, SEO, PPC and social media.

  • Experience of measuring and reviewing digital activities through relevant tools.

Specific Skills, Aptitude, Knowledge

  • Strong knowledge of how digital tools add value to the overall marketing mix and strategy.

  • Excellent grasp of current digital marketing techniques, tools and strategies.

  • Strong understanding of digital marketing and the various tactics available such as PPC, SEO, social advertising, etc,

  • Ability to prioritise and manage workload effectively.

  • Ability to develop relationships with colleagues, clients and partners.

  • IT literate and willing to learn new technologies.

  • Shows digital excellence and knowledge.

  • Team worker and flexible.

  • Ability to work under pressure and meet tight deadlines.

Key Attributes

  • Self-driven, results orientated and a clear focus on high standards and business performance.

  • Excellent communicator (written and verbal) with an exceptional eye for detail.

  • Understands the principles of digital marketing and the need for consistency within all the company's and clients branding, marketing and digital communications.

  • Ability to understand and translate technical information into user friendly language.

  • Able to demonstrate excellent client care and manage their needs and expectations.

  • Positive attitude and demonstrate the ongoing delivery our brand values.

  • Responsible, accountable and determined to succeed.

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

By applying for this role your details will be submitted to Adecco. Our Candidate Privacy Information Statement explaining how we will use your information is available on our website.

Please apply with your CV to: Summer Walker