Field Marketing Coordinator

  • Location
    Birmingham, West Midlands
  • Category
    Marketing & Advertising - Event Organiser
  • Job type
    Contractor
  • Industry
    Marketing and Advertising
  • External Reference
    JN-092021-209747

Position: Field Marketing Coordinator


Location: Remote working


Duration: Till 24/10/2022


Ability to travel up to 20%, domestic and international.



Adecco UK are recruiting a Field Marketing Coordinator on behalf of our prestigious client.



As a Field Marketing contractor, you will be responsible for independently leading high touch, in-person and virtual programs that contribute to pipeline and opportunity creation. This role will be equal parts of developing metrics driven strategy with your manager and building an exceptional experience design. Your goal will be to deliver results through highly experiential live and virtual event marketing campaigns that enhance the company's brand.



RESPONSIBILITIES:



  • Manage and audit our internal and external processes to partner with agencies for EMEAR and APJC events.

  • Lead 1-2 priority events per region (EMEAR + APJC) with agency support as needed. Includes development and execution of strategic field marketing plans for live and virtual events that align with campaign briefs and business goals, as assigned.

  • Train and guide Integrated Marketing counterparts on agency processes and how to best work + utilise agencies.

  • Consult and advise marketing counterparts including Market Strategy, Integrated Marketing and Communications to make recommendations and weave current marketing campaigns into the overall presence at the company -led events.

  • Report and measure success, develop extensive debriefs, make recommendations and implement improvements.

  • Often supporting multiple large-scale projects consecutively.



YOU ARE:


Communicative: You are an effective and timely communicator with all internal partners. You understand what is needed of them and clearly instructs others, including senior level contacts.



Creative: You can see a problem from different perspectives. You love to experiment, solicit feedback, and learn from each iteration. You are aware of the latest trends and are always thinking about ways to innovate our work.



Strategic thinker: You understand the broader business strategy and objectives and can find opportunities of alignment with your own work and propose projects and programs.



Fiercely collaborative: You take an organisation-level view and are equally invested in the success of others. You invite and act on different points of view. You establish trusting relationships. You bring people in, share knowledge and help mentor.



Organised: You sweat the details and plan for contingencies. And, you are flexible, like thinking on your feet, and can adjust for the unexpected.



Metrics-driven: You have a deep understanding of how to track and report opportunities, pipeline and influence driven activities, can build reports independently and identify trends for larger groups of information.



MINIMUM REQUIREMENTS



  • You have experience of event in Field Marketing, Event Management and/or Marketing. You have a track record of successful execution of large scale in person and/or virtual experiences.

  • Extensive experience in on boarding, creating processes, and managing third-party event agencies.

  • Experience working across multiple teams and stakeholders to achieve success.

  • Ability to travel up to 20%, domestic and international.



Nice to have Qualifications



  • Able to prioritise multiple projects and problem solve in a fast paced and creative environment.

  • Meticulously organised and concise in verbal and written communications to articulate direction of the events.

  • Consistent record of building successful event marketing plans that are built on priorities and metrics driven in their approach.

  • Metrics driven. Demand generation background is considered an asset.

  • Track record of successful execution of large scale in person experiences.











Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.


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To speak to a recruitment expert please contact Farzana Dharsee