Marketing Executive

  • Location
    Cheltenham, Gloucestershire
  • Salary
    £ 24000 - £ 30000 / Year
  • Job type
    Permanent
  • Industry
    Marketing and Advertising
  • External Reference
    JN-022021-165995

eCommerce Marketing Executive



Our client is a fast growing online retailer who are looking to recruit a Marketing Executive to their team to help drive the business forward.


This role is an opportunity to join a fast growing business managing and delivering marketing content within a creative and friendly environment. The person in this role has an eye for what will appeal to customers and able to use a data driven decisions to increase customer traffic.



Duties & Responsibilities


Top level



  • Develop a company-wide online marketing strategy.

  • Collaborate with IT and Development Agency to deliver website content on Magento platform.

  • Lead development of tailored marketing campaigns and bookings

  • Maintain contact with IT department to ensure system security.

  • Identify and manage external affiliates and brand partner agreements

  • Research and formulates ways to optimize user experience

  • Understand Google Analytics and provide reporting to improve customer experience.

  • Maintain working knowledge of best practices in digital marketing.

  • Manage and develop reporting performance structure of all digital marketing campaigns and report against goals (ROI and KPI's).

  • Report to and manage regular campaign review and conversion rate/ROI optimisation meetings.

  • Ensure that the brand identity is adhered to in campaigns and in all communication channel



WEBSITE UX



  • Manage creative copywriting for website product description and other content, blogs and marketing campaigns.

  • Manage delivery of marketing content over 6 store portfolio.

  • Manage transition of websites to Magento environment.

  • Analyse customer journey and evaluate customer experience and provide recommendations and improvements. Optimise landing pages and user journeys.



Google/Bing/SEO



  • Able to use Google ad suites including Analytics and Adwords to create online PPC text, shopping and display adverts.

  • Liase with our PPC agency and Google account manager to deliver comprehensive campaigns at measurable ROI.

  • Manage copy-writing to ensure we are delivering detailed, clear and inspiring product descriptions with positive SEO benefits.



Requirements




  • Marketing degree

  • 3+ years digital marketing experience

  • Experience with Google Analytics, Adwords, Dotdigital and Magento preferred

  • Project Management - strong organisational and management skills

  • Communication - able to clearly communicate requirements, responsibilities and outcomes across multiple teams

  • Commercial mindset - ensuring results and profitability is central to all plans

  • Creativity - experience of working with creative teams and an ability to propose new and innovative creative formats



Salary - £24,000 to £30,000


Location - Cheltenham




Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.


By applying for this role your details will be submitted to Adecco. Our Candidate Privacy Information Statement explaining how we will use your information is available on our website.

Please apply with your CV to: Richard Brock