Marketing, IT & Communications Officer (Education / Training)

  • Location
    Greenford, Greater London
  • Salary
    £35,000.00/Year
  • Category
    Marketing & Advertising - Marketing Communications
  • Job type
    Permanent
  • Industry
    Marketing and Advertising
  • External Reference
    JN-022020-118898




















Marketing & Communications Officer (Education / Training)
£35k Salary
Based - Ealing, West London,W5
Mon - Fri 9am - 5pm
Immediate start


Degree
Experience within the Education / Training sector preferred with knowledge of Moodle essential



Role:


The person appointed will be responsible for promoting the company through social media and other digital marketing communications, as well as having full responsibility for the website. Ensure we are fully SEO optimised and help colleagues to be confident using some of the software themselves. The post holder will also be in charge of programming using HTML, CSS, WordPress, content management systems and managing the Institute VLE systems (Moodle).



You must have solid IT/Marketing/Comms skills and experience of using complex databases such as CRM, Moodle, WordPress in an academic context, as well as good interpersonal, oral and written communication skills.





To manage and lead the company's website and create new pages when required and lead the digital strategy through website, social media, listings and online campaigns.



To update and train both academic and administrative staff on how to use the Institute's VLE system (Moodle), E-Learning and to be the go-to person if there is an issue.



To ensure that the Institute's website and VLE platform content management system is up-to-date, and that continuity of service is maintained for course information and online payment.



To ensure that the Institute's website is engaging and inspirational, easy to navigate, up to date, adheres to legislation and that it addresses the needs of the Institute and its users.



To work with the Deputy CEO to specify the requirements for a refreshed website and work with relevant staff to integrate the relevant visual and creative components.



To work alongside the marketing group to enable the Institute to become an online showcase with up to date content, events, news, articles and engaging audio and visual multimedia


To attend meetings as required to provide updates on the Marketing and Communications Strategy and other relevant or related topics.



To be able to implement and customise themes for the content management system and follow brand guidelines defined by the marketing group.



To develop and implement intuitive navigation to allow access to all online information through the use if dynamic carousels, content hyperlinks and menus.



The development and maintenance of the staff intranet platform.



Undertake activities to improve the compliance of our website and digital channels with regard to subject such as accessibility, data protection etc.



To integrate live feeds within the website content management systems for social networking and blogging.


To ensure that mainstream desktop, tablet/iPad and mobile devices, browsers and operating systems are able to access the site equally well with a high-quality browsing experience for searching information and purchasing.



To engage with learner's user groups to gain feedback on the website to ensure that the web service fully meet learner needs.



Working with academic faculties to develop their specific conversion plans including integrated HTML, social, advertising and direct marketing campaigns (and other channels as required); and thereby supporting delivery of departmental marketing plans;




















Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.


By applying for this role your details will be submitted to Adecco. Our Candidate Privacy Information Statement explains how we will use your information - please copy and paste the following link in to your browser https://www.adecco.co.uk/candidate-privacy

Please apply with your CV to: James Wolland