Marketing manager

  • Location
    Manchester, Greater Manchester
  • Salary
  • Category
    Marketing & Advertising - Marketing Communications
  • Job type
  • Industry
    Marketing and Advertising
  • External Reference

Job Title: Marketing & Communications Manager

Purpose: To lead the design and implementation of the company's marketing and communications strategy, including marketing, customer communications, PR and stakeholder and community engagement.

Main Responsibilities and tasks:


  • Plan, develop and create a range of promotional materials to support the marketing and communications

  • Analyse research and data, acting on the findings

  • Create innovative ways of marketing services to grow passenger numbers and sales

  • Design, manage and execute campaigns to a set marketing budget

  • Liaise and co-ordinate with colleagues to ensure that display materials are current, relevant and consistently comply with brand guidelines

  • Liaise with creative agencies to deliver highly desirable and relevant campaigns

Customer Communications:

  • Manage PR and media activity for the company, both planned and reactive

  • Create positive PR stories around the company's activities, linking to the company's vision and values

  • Manage the internal communications strategy, including editing the internal newsletter, ensuring that employees have relevant and up to date information on the company's activities

Stakeholder Engagement:

  • Promote the company through positive news fed to key stakeholders

  • Celebrate success and promote to key stakeholders

  • Manage the company's sustainability report

  • Attend stakeholder events

Community Engagement:

  • Be responsible for the company's community engagement strategy

  • Increasing the company's profile within the local community

  • Promote diversity and inclusion within the company and wider community

  • Attend community events, promoting the brand

Key Safety Responsibilities:

  • To act in a manner as to ensure the health, safety, welfare, environment and fire safety of yourself and others in the organisation as well as any clients and visitors.

  • Ensure that you and any guests to any company premises understand emergency and evacuation arrangements.

  • Ensure your working environment is maintained in a safe and tidy condition.

  • To act proactively in identifying and any unsafe practices or safety risks in the organisation and reporting these through the appropriate channels.

  • Ensure adherence to all relevant company policies and procedures.

Knowledge and Skills Requirements:

  • Proven experience of marketing excellence at management level

  • Degree or relevant experience in a marketing and communications role

  • Good understanding of passenger transport and awareness of how the company fits into the local landscape.

  • Good inter personal skills and ability to build relationships with both internal and external stakeholders.

  • Effective leadership skills

  • Effective writer with key attention to detail

  • Creative

  • Flexibility (some out of hours working will be required)

  • A team player

  • Good understanding of data privacy standards/GDPR

  • Strong awareness of the dynamics of social media

  • Understanding and experience of various communications channels in an operational business

  • Excellent communicator

  • Experience of managing change effectively

  • Highly motivated

  • Clear and concise written skills

  • Organised and efficient

  • Good knowledge of all computer systems, with the ability to learn new systems

  • Ability to work autonomously

  • Effective decision maker

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

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Please apply with your CV to: Charley Lawlor