Marketing Specialist

  • Location
    City Of London, Greater London
  • Salary
    £ 40000 - £ 42000 / Year
  • Job type
    Permanent
  • Industry
    Marketing
  • External Reference
    JN-062022-258459
  • Category
    Marketing & Advertising - Advertising

Marketing Specialist


Remote Flexible Working


9am-5.30pm



Overview


My client is currently seeking an experienced multi-lingual Marketing Specialist to join their EMEA Marketing Team. With a laser focus on our Medical Research suite of products, you will play a key role in the strategic development and execution of best-in-class Omni-channel campaigns!


RESPONSIBILITIES:



  • In collaboration with key stakeholders, develops marketing strategies that meet both global and regional objectives/revenue

  • Builds multi-channel plan for best-in-class marketing approach across the B2B product portfolio; this includes planning development, GTM, optimisation, analytics, and reporting

  • Acts as a conduit between sales, product marketing and internal/external resources to create dynamic and innovative tactics and bring them to market using available marketing technologies

  • Ensures all campaigns plans have established KPI's and holds all internal and external partners accountable to deliver on their work

  • Where applicable identifies key agency partners to support strategic plan and ensures all KPIs and objectives are delivered on time and at the highest standard

  • Manages multiple projects at once with strong accountability towards meeting established deadlines and budget

  • Applies data and analytics to constantly review campaign and use it to report on marketing performance as it aligns to strategic goals and vision and adjust tactics in-flight to drive efficiency and effectiveness

  • Works collaboratively across other areas of Centralised Marketing including Brand and Consumer Engagement

  • Where applicable partners with Customer Experience to identify areas of service improvement including retention-based activity


QUALIFICATIONS:



  • Bachelor's degree in English, Journalism, Communication, Marketing, similar field or relevant equivalent experience

  • 2-3 years of demonstrated experience and results in leading high-performance B2B marketing campaigns

  • Experience working within project management, CRM and analytic tools (Smartsheets, Saleforce, Adobe and Google Analytics)

  • Solid Excel and PowerPoint skills

  • Fluent in English, plus Portuguese, French or Italian would be a plus

  • Self-starter with a "take charge" attitude who can deliver results with consensus in matrix organisation

  • Strong understanding of KPI's and industry benchmarks for high-performing marketing plans

  • A proven track record of building strong partnerships with Product, Sales and other marketing functions


Nice to have:



  • Experience in a health care and/or higher education segment

  • ABM marketing campaign experience

  • Ability to be flexible in a very fluid and dynamic environment - including dealing with changing processes and priorities

  • Strong influence skills and Marketing thought leadership; ability to work well with all levels of management and staff

  • Experience in project management a plus

  • Excellent communications skills across all modalities including written, verbal, in-person and virtual presentation


Travel: Up to 10% for team meetings and conferences

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.


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To speak to a recruitment expert please contact Ria Abbot Bailey