Measurement and Attribution Lead

  • Location
    London, Greater London
  • Salary
    £ 27 - £ 33 / Hourly
  • Category
    Marketing & Advertising - Consultancy
  • Job type
    Contractor
  • Industry
    Marketing and Advertising
  • External Reference
    JN-082021-197723


On behalf of our Tech giant company, we are looking for candidates with solid years of experience with analytics, marketing technology, advertising sales, digital media and marketing, consulting, or financial analysis in a customer-facing role.



Role: Measurement and Attribution Lead


Location: London


Duration: from 11th October 2021 until 10th of October 2022


Salary: 57, 000 £ - 69,000 £ per year


Bonus Plan: Sales (paid quarterly)



About the job/ our mission


Businesses that partner with us come in all shapes, sizes and market caps ... your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow.


Using your influencing and relationship-building skills, you provide caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of our key clients and understand how our range of product offerings can grow their business.


Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.


Measurement Specialists (MSs) are specialists with a strategic focus of helping advertisers scale their use of measurement and attribution solutions to drive measurement maturity. MSs possess deep product expertise in specific measurement solutions and action on the insights produced.


MSc work closely with LCS pods and Analytical Consultants and help advertisers deploy the latest measurement technologies to drive measurement maturity in the UK.


MSs utilise their understanding of industry practices, digital media trends, analytical abilities and their persuasive influencing skills to convince advertisers to take the necessary actions to properly determine brand, media customer value and channel impact. They must have a strong knowledge of analytics and measurement solutions. In addition, MSs should have an understanding of 3rd party measurement offerings and how they may be competitively positioned against our solutions.


MSc are aligned at the sector level and may be asked to develop strategic measurement plans for their book of business, develop activation plans and track progress against them. As a MSc you will drive a feedback loop with regional and global product leads.


Our Large Customer Sales teams partner closely with many of the world's biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird's eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on our broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.



Minimum qualifications


Bachelor's degree or equivalent practical experience.


Solid years of experience with analytics, marketing technology, advertising sales, digital media and marketing, consulting, or financial analysis in a customer-facing role.



Preferred qualifications



  • Understanding of the digital ad ecosystem and recent privacy changes

  • Experience with Implementation/Configuration of Measurement, Web Analytics or Attribution Strategy including: Data-Driven Attribution/Non-Last Click Attribution, Cross-Device Measurement, Conversion Tracking, Geo-Experiments, Incrementality/Lift, Online-to-Offline measurement, Offline Data Import

  • Knowledge of measurement capabilities across ad and media platforms including Google Ads, Search Ads 360, Google Analytics.

  • Experience with leading third-party measurement, site analytics (Adobe, Omniture), CRM, and data systems.

  • Experience in dealing with and influencing senior advertiser / agency decision makers

  • Experience in presenting insights and results to senior audiences



Responsibilities:



  • Consult with advertisers & agency partners to understand their measurement goals and assess how measurement products can effectively address their needs

  • Develop advanced measurement approaches including experiments, cross media measurement, attribution, and reach studies to prove the value of our advertising to our client's business

  • Partner with pods, the DV Team and other measurement specialists to drive adoption of measurement solutions and convince advertiser stakeholders to apply learnings, insights and recommended actions

  • Manage relationships with senior data and analytics contacts at important clients in your sector



Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.


By applying for this role your details will be submitted to Adecco. Our Candidate Privacy Information Statement explaining how we will use your information is available on our website.

To speak to a recruitment expert please contact Paola Alarcon