Product Marketing Manager

  • Location
    London, Greater London
  • Salary
    £ 31.92 - £ 38.44 / Hourly
  • Job type
    Contractor
  • Industry
    Marketing
  • External Reference
    JN-062022-257255
  • Category
    Marketing & Advertising - Marketing Manager

Title: Product Marketing Manager


Location: London, Tottenham Court Road


Duration: ASAP to 23rd of June 2023


Bonus: Company Plan


Salary: £66,000 - £79,000



Role Description


As a Product Marketing Manager for mobile in the UK, you will be helping build strategic relationships and lead co-marketing campaigns with OEMs, carriers and retailers in the UK. In this role, you will own the marketing strategy and execution with your partners. You are in the driver's seat and responsible for partner growth and marketing performance. You will focus on developing and executing insights-based, integrated co-marketing campaigns, ranging from ATL to BTL to establish the ecosystem narrative across our partners, ultimately helping users choose amongst a great portfolio of mobile products and services. You will work cross-functionally with stakeholders across the business including: Marketing, GTM, BD, Legal, Finance, and Strategy & Operations.



Responsibilities



  • Build joint marketing plans with OEM, carrier and retail partners to grow the ecosystem.

  • Establish research roadmap and generate insights for tailor-made campaign planning.

  • Create campaign briefs and lead partners/agencies through creative strategy and production processes.

  • Monitor and evaluate campaign performance, shape creative and generate learnings for future campaigns.

  • Represent the brand, alongside the Business Development team, in conversations with Channel Partners.

  • Oversee in-store fixture and retail training to drive comprehension of the mobile product in retail

  • Evaluate new business/marketing opportunities with Channel Partners.



Minimum Qualifications (MQs)



  • BA/BS degree or equivalent practical experience.

  • Experience in product marketing or a related field.

  • Experience in managing partnerships at a senior level and in leading cross-functional projects

  • Ability to speak and write in English fluently and idiomatically.



Preferred Qualifications (PQs)



  • Demonstrated understanding of the mobile industry.

  • Ability to engage and influence cross-functional teams and coordinate projects that span multiple locations

  • Experience in leading external agencies and campaign management in a fast paced dynamic environment.

  • Excellent problem solving, analytical skills and negotiation, with a high degree of analytical rigour.

  • Passionate leader and communicator, with a demonstrated talent for building strong collaborative partnerships with internal stakeholders and with Channel partners


Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.


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To speak to a recruitment expert please contact Lauren Roberts