Subscriptions Marketing Manager

  • Location
    London, Greater London
  • Salary
    £ 40000 - £ 48000 / Year
  • Category
    Marketing & Advertising - Marketing Manager
  • Job type
    Permanent
  • Industry
    Marketing and Advertising
  • External Reference
    JN-032019-57187

About the Company: A dynamic and progressive organisation that puts its customers and people first. They create market-leading events and digital information products that help customers succeed and in turn drive our growth.They are passionate and aim to lead their markets to a better future. Their innovative mixed-media approach, delivered expertly through our market leading brands, creates highly engaged and loyal audiences.


Core Values



  • develop exceptional insight into and rapport with our customers

  • ensure that our commitment, authenticity and integrity are clear to all

  • make doing business with us rewarding and a pleasure

  • always strive to deliver the highest of standards

  • respect and value our people

  • reflect the best of our culture through our teams

  • seek breakthroughs in what we do by constantly challenging ourselves

  • foster and reward personal commitment and creativity


Job description: We are looking for a driven subscriptions marketing expert with an entrepreneurial spirit to run our subscriptions marketing function. They must be an exceptional individual, capable of driving change, establishing processes, setting the strategy whilst executing innovative campaigns to achieve results.


The Subscriptions Marketing Manager will work independently to drive the growth of our publishing products including Inside Housing, Social Housing plus two new products HousingExpert (The Company's premium digital intelligence platform, providing the housing sector's most comprehensive data on housing association finance, stock) and the Developer (informing and connecting professionals working in the development and design of urban spaces through inspiring events and media channels).


Key responsibilities include:



  • Driving subscriber acquisition and retention

  • Understanding how to convert registered users into subscriptions

  • Pushing existing customers into corporate accounts while maintaining overall subscriber volumes and revenues

  • Developing a content and pricing strategy to increase conversions across the markets

  • Managing a multi-channel marketing plan including SEO, PPC, email and social media

  • Tracking and analysing marketing activities to measure ROI

  • Exploiting our marketing automation platform to deliver effective direct-campaigns

  • Developing lead nurture programmes to improve sales conversion rates

  • Working closely with the Head of Engagement to understand all customer touch-points and the various journeys with the aim of finding new customers, increasing website usage and improving brand loyalty

  • Learning and understanding the market and competitor landscape to protect and develop the publications

  • Ensuring all the fulfilment/product platforms are working effectively


Experience required:



  • Substantial experience of subscriptions acquisition and renewal campaigns essential

  • Improving websites to maximise user experience and increase sales

  • Managing and using various systems including email, automation, CMS, CRM and fulfilment

  • Demonstrable digital expertise in social, PPC and SEO expertise, with performance metrics and examples

  • Controlling budget and understanding forecasts and targets

  • Marketing products where the sales/transactions are online (e-commerce)

  • Digital skills such HTML, GA are desirable

  • Strong Microsoft Excel and/or data visualization tools such as Tableau also desirable


Personal qualities:



  • Customer focused and insight driven

  • Self-starter with a mentality to take ownership and personal accountability

  • Will work independently

  • Creative and always curious

  • Highly articulate and able to communicate confidently with senior stakeholders

  • Well organised and able to manage and prioritise a diverse workload

  • Strong inter-personal and communication skills essential: Able to create a network of peers and build relationships across the business (stakeholder management - cross function)

  • Energetic and confident team player. Enthusiastic, motivated and not afraid to have a voice

  • Ambitious and driven with a clear perspective of your career and where you want to go

  • Target oriented (= you have worked in a measured environment)


Additional benefits:



  • 25 days annual holiday + additional day for birthday

  • 4% employer contribution pension

  • Season ticket loan

  • Based in South Quay with fantastic transport links

  • Optional health scheme

  • Discounted gym membership

  • Childcare voucher scheme

  • Death in service cover


If interested and have the right experience, please apply today!

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.


By applying for this role your details will be submitted to Adecco. Our Candidate Privacy Information Statement explains how we will use your information - please copy and paste the following link in to your browser https://www.adecco.co.uk/candidate-privacy

Please apply with your CV to: Chelsey Burbidge