Temporary Digital Marketing Specialist

  • Location
    London, Greater London
  • Salary
    £ 15 - £ 16 / Hourly
  • Category
    Marketing & Advertising - Advertising
  • Job type
    Temporary contract
  • Industry
    Marketing and Advertising
  • External Reference

The Digital Marketing Specialist is responsible for the development, execution, and the analysis of our digital programs. Aligned to the regional strategy, the role will be tasked with supporting programs and processes for our demand generation campaigns and cross-sell/upsell efforts. Responsible for implementing end-to-end programs the role will focus on email marketing, and creative strategies and tactics to promote and sell the organization's products and services through the Marketo marketing automation platform.

Essential Duties and responsibilities

  • Collaborate with key stakeholders to execute and monitor campaigns via Marketo and Salesforce to engage prospective and existing customers.

  • Complete marketing operations responsibilities including data segmenting/collection, list segmentation, email campaign execution, landing page creation, optimization, testing and deployment.

  • Build HTML emails, nurture and drip campaigns, and registration forms from templates while maintaining best practice and brand compliance.

  • Build programs to automate triggered email and messaging to drive lead nurturing.

  • Manage A/B testing and reporting on results.

  • Test all emails for proper rendering on email clients and mobile devices.

  • Ensure all campaign tracking is in place and accurate for all emails and forms.

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

By applying for this role your details will be submitted to Adecco. Our Candidate Privacy Information Statement explaining how we will use your information is available on our website.

To speak to a recruitment expert please contact Mia Skipper