UK Marketing Manager

  • Location
    Oldham, Manchester
  • Salary
    £ 40000 - £ 45000 / Year
  • Job type
  • Industry
  • External Reference
  • Category
    Marketing & Advertising - Marketing Manager

UK Marketing Manager



Job Title: UK Trade Marketing Manager

Reporting to: UK Managing Director

Location: Oldham, Manchester

Contract type: Full time

Salary: £40-45K per annum starting salary - dependent on experience

Job Summary

As the UK Trade Marketing Manager, you will be a key link between UK Sales and Central Marketing in order to maximise Brand representation across our customer base and ultimately Sales. You will define the activation plans and manage a marketing budget in order to provide the maximum return. Working in a small marketing team of two, this role involves day-to-day management of the UK's marketing activities, offers a broad marketing remit across marketing strategy, full-mix communications, research and market intelligence, and sales support. This will be a very hands on role, so in addition to top organisation skills you'll need to be self-sufficient and a natural communicator with full of energy.

Job description

Strategy development

  • Work closely with Central Marketing team to drive business growth across Consumer Batteries product portfolio

  • Be well integrated with the Central Marketing Team to align approaches and synergies on specific strategic activities

  • Ensures all brand communications are consistent with global brand positioning

Marketing & PR management

  • Own the annual marketing budget to ensure funds are allocated and invested wisely; update the marketing budget log on a monthly basis

  • Accountability for the annual brand planning process to set a fully integrated marketing plan utilizing the full marketing mix of advertising, promotions, trade and PR

  • Set the marketing objectives and strategies for the upcoming year. Recommend marketing mix development for touch points for brand communication

  • Work with any applicable Media and PR agencies in order to provide a clear message for the brand and build brand awareness in the UK

  • Supervise PR campaigns, sponsorship activities, events; manage industry press relationships

  • Creation and publication of all marketing material in line with corporate identity and marketing plans

  • Responsible for ROI analysis on projects and track projects' key performance indicators

  • Develop the social media strategy for the UK and monitor the local posting plans to be managed by the Sales & Marketing Executive

  • Liaise with Licensing companies (e.g. Which) to carry out product testing and maximise brand development and sell through

  • Manage Trade Show ensuring brand and product strategies are communicated clearly

  • Drive and localise the UK website with the help from Central Marketing team

  • Work collaboratively with R&D, Product, and CatMan teams to develop and recommend a brand &/or category innovation strategy, including role of sustaining and breakthrough innovation, new categories, and new market spaces.

Product communications

  • Act as a brand / product champion across the business for the UK market

  • Organise and manage product training if needed

  • Submit all required reports or forecast within agreed timescales

  • Ensure all assets are always up-to-date and save in the UK shared drive

Market intelligence

  • Lead, develop and implement the annual and strategic long term brand and NPD pipelines based on consumer and market insights

  • Monitor the market and market trends along with competitor activity

Sales support

  • Provide Trade Marketing support for the UK Sales team

  • Help define price and assortment strategies in close cooperation with key account management

  • Support at customer meetings both in terms of preparation and presenting

Line management

  • Manage and coach the Sales & Marketing Executive (x1)

Skills and experience

  • Have a Business Degree / Diploma or a related field

  • At least 5 years of equivalent marketing experience

  • Have managed a pre-defined marketing budget

  • Has worked on a business with global or international exposure. Demonstrates an understanding of differences between countries and cultures.

  • Gravitas to influence and manage stakeholders at all levels

  • End-to-end campaign management

  • Strategic thinker with strong analytical skills, using data to provide insight

  • Excellent communication skills, written and verbal

  • Be open, creative and team-oriented with an operational hands-on approach

  • Highly motivated and self-reliant with the ability to learn quickly

  • Prioritise and manage workloads to achieve deadlines whilst maintaining quality and accuracy of work at all times

  • Structured, organised, analytical, detail oriented, able to multitask as well as being creative

  • Able to work under pressure and in a complex and fast-paced environment

  • Full Driving License


  • Company pension

  • Annual bonus

  • Medical and dental insurance

  • 25 days holiday plus bank holidays

  • Flexible work schedules

  • New staff welcome pack

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

By applying for this role your details will be submitted to Adecco. Our Candidate Privacy Information Statement explaining how we will use your information is available on our website.

To speak to a recruitment expert please contact Kieran Rae