What is company culture and how can it be used to improve employee retention? Get tips on improving your company culture to help attract and retain your talent.
What is company culture?
Company culture can be defined as the personality of a company. It encompasses how people within an organisation interact with each other and work together, and includes a variety of components, such as company mission, ethics, values, work environment and expectations.
Why does company culture matter?
Corporate culture can be a huge selling point to potential candidates, and a key part of your Employee Value Proposition (EVP). It can help you attract talent and persuade candidates to choose you over another employer. Aside from attraction, a positive, visible, and embedded culture which is embraced at all levels in the organisation can improve retention too –employees that feel part of a company’s culture and aligned with its values are more likely to feel satisfied and motivated in their work, and want to stay.
How important is cultural fit when hiring?
More and more employers are assessing cultural fit along with relevant job history, industry experience and soft skills as part of the hiring process,. This is on the basis that providing the right resources, tools and training can overcome skills gaps and help employees get better at their jobs,whereas the attitudes and values which contribute to a cultural fit cannot be taught –or forced.Research increasingly shows that hiring for cultural fit;to identify candidates who align with your company’s unique culture and values, is a crucial part of effective, strategic hiring. A survey of 55 organisations found that 84% of recruiters agree cultural fit is an important factor in the selection process, and nine out of 10 reported having passed on applicants based on a lack of cultural fit.
Assessing cultural fit when recruiting is especially important for SMEs –in small to mid-size companies, every hire you make can have an impact on the overall dynamic of your organization (for better or worse). Not sure what you should be asking to assess a candidate’s culture fit? Incorporate open-ended questions into the interview, which relate to the qualities your organisation values most. Try these examples:
How to communicate your culture when recruiting
How can you attract candidates that area match for your organisational values and will fit in with your corporate culture? Aside from specifying the skills and experience required for the role, you can also use recruitment advertising to ensure you attract candidates who are going to thrive in your environment and inspire those around them. Optimising your job adverts to communicate what’s unique and appealing about your work culture can make all the difference –here’s how:
Adecco can help put the right people on your team and give you the support and resources you need to keep them there. To learn more, contact us today.
From flexible working arrangements to encouraging employees to find a healthy work life balance, our tips can help you keep your employees happy and motivated at work.