Okay, you may not be Starbucks, but you still have a brand to uphold: YOUR brand. The thing that makes you, you.
You see, a brand isn’t just defined by a fancy logo, a snappy strap line or a great marketing strategy, it’s about knowing what that brand stands for. Promoting what makes that brand unique. Creating a reputation that makes that brand stand out against all the other brands.
No matter what stage you’re at in your illustrious career, you’ll need to concentrate on your ‘personal brand’ if you want to keep moving. Keep progressing. Keep impressing. Because how other people see you can have a pretty big impact on your future.
This is all about the image of your brand – and being noticed for the right reasons. You don’t want to be the one who rocks up late with a hangover, the one who gives the bare minimum or the one who avoids expanding their remit like the plague because “that isn’t in my job description”. To boost your value you need to be the one who is always looking for ways to up their knowledge, the one who works hard to build great relationships and the one who proactively takes on new projects to showcase their passion for what they do.
So, that’s how to build your personal brand in a nutshell. But we don’t like to teach and split, so if you want to go through anything in a little more depth, drop us a line.
Or if you feel ready to be unleashed on the world, check out our latest job vacancies.
We might be a nation hooked on the security of something a little more permanent, but change is coming (trust us).
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