Today, social media is very much a part of everyday life, and like many people, checking your social feeds might be one of the first things you do each day. But social media is no longer just for our personal lives, helping us to connect with friends and share experiences - it can be a valuable asset when taking the next step in your career. Many companies use social media as a recruitment tool for finding and screening potential new employees through social networks like LinkedIn, Twitter and Facebook.
When it comes to finding a new role, here’s two reasons why you should have a polished social profile.
Don’t assume a potential employer will only check your LinkedIn profile - although it’s the preferred network for up to 94% of recruiters, they will also tap into other networks such as Facebook and Twitter, and even Instagram and YouTube depending on the market and brand. For this reason, be as consistent as possible across all of your profiles, keeping your information accurate and up to date on all networks. Use a current, high resolution photograph with your face clearly visible, a consistent username (your full name where possible) and professional email address, and link between your accounts e.g. include your LinkedIn profile URL in your Twitter bio.
As a rule, if you wouldn’t feel comfortable saying a certain comment to a manager or colleague, you probably shouldn’t be sharing that opinion on social media either. When cleaning up your profiles, it’s advisable to check older posts and activity, removing anything that could paint you in a negative or questionable light.
Review the posts and photos you’ve been tagged in, and untag yourself from anything unflattering or controversial. This could include photos of wild nights out - although you don’t need to pretend not to have a social life, giving a potential employer that you live a party lifestyle could make them worry that you’ll be unreliable at work.
Make your profile more of an employer magnet by highlighting professional accomplishments along with relevant skills and work experience. Most of the terms you have on your LinkedIn profile are searchable by other users, so adding relevant keywords to your profile can help recruiters find you. Start by optimising your professional headline, which is the most highly indexed part of your profile, and then add keywords to the other sections of your profile to ensure that you are as visible as possible to potential employers in your industry - or the industry you’re looking to move into.
Social networks are full of pages and groups that can connect you with like-minded professionals and offer industry insights along with the latest news in your area of interest. Although there is no harm keeping up with a few ‘just for fun’ groups (who doesn’t like cat videos?) following some career-relevant communities on social media can help employers to build a picture of your interest and involvement in the industry you work in, and suggests you stay up to date with key trends and developments.
For more career advice, check out our other candidate blogs here. If you need help updating your CV or to find out about our latest roles, contact your local Adecco branch and connect with a recruiter today!
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